Pojedyncze zdjęcia: Medicine
ENG: Reporter wasn't cool for me some time ago. Mix of sport clothing and a few things which could have been liked. Maybe. But there was a change. Brandbq decided to release brand which would have several dozen shops. How? Year 2009 means bankruptcy of Reporter. Two years later Krzysztof Bajołek bought some shares and began his revolution. Here came Medicine. Considered sales and marketing idea caused good things. Autumn campaign Slow Food Therapy keeps really high standard. Clothes' quality is not more special than in other shops. But this brand is something that we can be proud of.
Źródło zdjęcia: thefashionisto.com
ENG: In GAP press release about autumn campaign we read that GAP celebrates individuality by challenging dressing up normally. They want to stress that choice of normal clothes makes us feel comfortable so that we can show ourselves to the world. And this is what this brand is. Please, do not not believe that there is any normcore trend. That, everybody suddenly woke up and thought "omg plain white t-shirt, jeans and birkenstocks are such a great combo!". The truth is that many fashion brands sell everyday clothes and make special trend lines occasionally. GAP is smart enough and use the company's concept to create advertising campaign which reaches everyone who buys at GAP and... everyone who needs to buy some basic stuff.